Institute Communications has partnered with the Office of Development to create a narrative framework and communications resources in support of Transforming Tomorrow: The Campaign for Georgia Tech, a five-year, comprehensive campaign to advance the Institute and help achieve the goals articulated in the strategic plan.

While some marketing communications efforts will take place at the Institute level, we know much of this occurs within individual units to your unique audiences. Below, you will find an overview of tools/guidance as well as suggestions on how you may want to market the campaign from your unit.

Communications Resources

  • PowerPoint Template
    • Updated October 2022
  • Toolkit Download (Updated October 2023)
    • Message templates: Templated language for use by unit leaders. We will not be sending messages to college advisory boards regarding the campaign, as we feel this will be better received from unit leadership. Given this, we wanted to share some general guidance on what a message could look like.
      • Leadership longer form messaging guidance.
      • Unit short form messaging guidance.
    • Case statement insert templates for campus Development officers. 
    • Campaign style guide.
    • Transforming Tomorrow logo set, including a stacked version.
    • Talking points.
  • Philanthropy boilerplate copy

    • Below, you will find boilerplate copy to promote the campaign from your unit. When relevant, this copy should be customized and included in communications materials such as press releases, feature stories, news articles, signage, event programming, and ticketing.

      If you have any questions about the language below or would like guidance on usage, please contact Anne Stanford at anne.stanford@dev.gatech.edu.

Requires Georgia Tech login

 

Boilerplate Copy

Long Version

  1. The (insert specifics) were made possible by contributions to Transforming Tomorrow: The Campaign for Georgia Tech. Thanks to the support of alumni and friends, this comprehensive campaign is bringing unparalleled advancements to the Institute and building a foundation to support our students, advance our research and innovation, enhance our campus and our community, and expand our impact at home and around the world. To learn more and support the campaign, visit transformingtomorrow.gatech.edu.
  2. The (insert specifics) mentioned above were made possible through donations to Transforming Tomorrow: The Campaign for Georgia Tech, a more than $2 billion comprehensive campaign designed to secure resources that will advance the Institute and its impact — on people’s lives, on the way we work together to create innovative solutions, and on our world — for decades to come. Learn more about philanthropy at Georgia Tech by visiting transformingtomorrow.gatech.edu.

Short Version

  1. The (insert specifics) mentioned above were made possible through donations to Transforming Tomorrow: The Campaign for Georgia Tech.
  2. The (insert specifics) mentioned above were made possible through philanthropy.

For event announcements and flyers

  1. Events like this are made possible thanks to donors to Transforming Tomorrow: The Campaign for Georgia Tech. Learn more about the campaign and how you can contribute at transformingtomorrow.gatech.edu.
  2. Events like this are made possible by philanthropy.
  3. Today/tonight’s BLANK was brought to you by philanthropy.

To include on tickets to events

  1. This event was generously supported by Transforming Tomorrow: The Campaign for Georgia Tech: transformingtomorrow.gatech.edu.
  2. This event was generously supported by philanthropy.
  3. Today/tonight’s BLANK was brought to you by philanthropy.

For footer on signage:

  1. Programs, concerts, ceremonies, exhibits, and other Georgia Tech events are made possible thanks to donors to Transforming Tomorrow: The Campaign for Georgia Tech: transformingtomorrow.gatech.edu.
  2. Programs, concerts, ceremonies, exhibits, and other Georgia Tech events are made possible by philanthropy.

General statement to be included at the end of press release referencing Transforming Tomorrow philanthropy, pillar, or funding priorities

Transforming Tomorrow: The Campaign for Georgia Techis the Institute’s most ambitious comprehensive fundraising campaign, with a goal of $2B + to advance the Institute and its impact — on people’s lives, on the way we work together to create innovative solutions, and on our world — for decades to come.

Suggested Initial Tactics

Here are a few ways you can partner with your unit development officers to promote the campaign within your unit:

  • Share a message from unit leadership to internal audiences on what the campaign means to them and your unit (building off of the core themes).
  • Send a launch message to your advisory board and other key external audiences.
  • Link to the campaign microsite via your website or social media (if appropriate).

Campaign rollout events will begin in the fall, and we will be sending additional guidance, tips, and suggestions around campaign communications at the unit level later this summer.

Thank you for your partnership in this effort to tell the stories that will help make Transforming Tomorrow a success. Please contact Stephanie Stephens at stephanie.stephens@research.gatech.edu, if you have any questions.