Bridging Real and Virtual Worlds Through Marketing

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Atlanta, GA | Posted: May 25, 2007

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"When designing online environments, keep in mind the kind ofexperience you want your users to have. If the experience iscompelling, whether it is branded or not becomes a non-issue because ifthe experience is compelling so is the brand experience," according toJosé Pablo Zaga, PhD candidate at the College of Computing at GeorgiaTech.


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College of Computing

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Status
  • Created By: Louise Russo
  • Workflow Status: Draft
  • Created On: Jun 20, 2011 - 1:12pm
  • Last Updated: Oct 7, 2016 - 11:09pm