Ghosal on Product Differentiation

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External News Details

“Companies like Big Ass Fans have figured out that the best way to be competitive is to do more product differentiation - through branding, variety, and quality - and put something unique in the market that cannot be commoditized,” says Georgia Institute of Technology economics professor Vivek Ghosal. Source: Bloomberg, June 8, 2011

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Additional Information

Groups

Ivan Allen College of Liberal Arts

Categories
Student and Faculty
Keywords
economics, marketing, Vivek Ghosal
Status
  • Created By: Benjamin Chapman
  • Workflow Status: Published
  • Created On: Jun 9, 2011 - 6:17am
  • Last Updated: Oct 7, 2016 - 10:24pm