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There is now a CONTENT FREEZE for Mercury while we switch to a new platform. It began on Friday, March 10 at 6pm and will end on Wednesday, March 15 at noon. No new content can be created during this time, but all material in the system as of the beginning of the freeze will be migrated to the new platform, including users and groups. Functionally the new site is identical to the old one. webteam@gatech.edu
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Atlanta, GA | Posted: September 22, 2022
Summary Sentence:
Employer branding can attract future employees and be useful to retain current employees.
Full Summary:
Employer branding can attract future employees and be useful to retain current employees. Leveraging social media as a resource is one way to influence and narrate the values associated with being an employee of the Institute.
GTHR Social Media LaunchWith the job market more competitive than ever, Georgia Tech Human Resources (GTHR) is launching social media accounts dedicated to improving the employer brand for staff positions in the Administration & Finance Division, and ultimately expanding to the whole Institute.
“As part of the AdminX strategic plan initiative, we are undergoing an organizational transformation in GTHR,” said Skye Duckett, Vice President and Chief Human Resources Officer. “This transformation includes new services being added to the Institute, particularly roles focused on recruitment and employer branding.”
Research shows the majority of employees will consider changing jobs without a salary increase if the prospective new employer has a great reputation. In a candidate-driven marketplace, it is up to companies to maintain a strong employer brand image, provide greater benefits, and employee value propositions (EVPs) - rather than just a high salary.
Employer branding can attract future employees and be useful to retain current employees. Leveraging social media as a resource is one way to influence and narrate the values associated with being an employee of the Institute.
“Social media will also give Tech the advantage of engaging with passive candidates, or those who are not actively applying for jobs but might consider a change,” said Taylor Goodson, Employment Brand Manager.
“In a very simplified way, our approach is to meet and engage with people where they are,” said Goodson.
Last year, more than 80% of job seekers utilized social media in their job search. Top priorities include for the social media accounts are:
On September 22, the first day of fall, GTHR launched Tech’s first recruitment-themed campaign titled “Fall in Love with Georgia Tech.” This strategy was designed to set the tone of GTHR’s foray into social media by providing a campaign centered around the many reasons to “L.O.V.E.” Georgia Tech. Key components of this initial launch include:
“Become a brand ambassador and honorary recruiter by engaging with us virtually! Please follow, retweet, share, and interact with our content on social media,” said Goodson.
“The greater the following and engagement we receive, the bigger reach and impact we can make on our employer brand. Our employer brand begins with us!”
