Bogost on Gamification

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External News Details

“Gamification replaces real, functional, two-way relationships [between brands and their customers] with dysfunctional perversions of relationships," argues Ian Bogost, Associate Professor and Director of Graduate Studies in Digital Media. Bogost continues, "Organizations ask for loyalty, but they reciprocate that loyalty with shams, counterfeit incentives that neither provide value nor require investment.” Source: Wall Street Journal - May 4, 2011

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Additional Information

Groups

Ivan Allen College of Liberal Arts

Categories
Student and Faculty
Keywords
gamification, Ian Bogost, Wall Street Journal
Status
  • Created By: Lauren Langley
  • Workflow Status: Published
  • Created On: May 5, 2011 - 7:47am
  • Last Updated: Oct 7, 2016 - 10:24pm