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There is now a CONTENT FREEZE for Mercury while we switch to a new platform. It began on Friday, March 10 at 6pm and will end on Wednesday, March 15 at noon. No new content can be created during this time, but all material in the system as of the beginning of the freeze will be migrated to the new platform, including users and groups. Functionally the new site is identical to the old one. webteam@gatech.edu
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We study the strategic design of a supply chain for new products. Planning a supply chain for a new product involves addressing both demand and cost uncertainty and changing market decisions. We develop a mathematical programming model that incorporates uncertainty and risk associated with new products. Our model generalizes several definitions of robust supply chains into one model. In addition, we present a case study to address the design of a supply chain for a new product for a Fortune 200 company.
