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There is now a CONTENT FREEZE for Mercury while we switch to a new platform. It began on Friday, March 10 at 6pm and will end on Wednesday, March 15 at noon. No new content can be created during this time, but all material in the system as of the beginning of the freeze will be migrated to the new platform, including users and groups. Functionally the new site is identical to the old one. webteam@gatech.edu
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Atlanta, GA | Posted: September 19, 2018
Dunn Family Professor and Professor of Operations Management at Scheller College of Business, Atalay Atasu, has co-authored an article in the Harvard Business Review discussing the opportunities and barriers for companies to participate in the circular economy. Recent passage of the European Union's Circular Economy Package will mandate the reuse of products in many different categories. This article outlines the three major strategies that have proven successful for companies which have already implemented circular economy business models. Three brief case studies are also provided.