Customer Discovery Theory

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Event Details
Contact

You must register for this event. 

Summaries

Summary Sentence: This course is a prerequisite for Customer Discovery Tools and Customer Discovery Lab. You are only required to take it once.

Full Summary: No summary paragraph submitted.

Most concept-stage startups fail because they focus more on how to deliver a product than on the needs of people buying it. This course provides a concentrated overview of the Customer Development Process, Business Model Canvas and Minimal Viable Product. By understanding customers, startups reduce the risk of failure. This class is the first in the Customer Discovery Badge Program, and it should be followed with Customer Discovery Tools.

 

Additional Information

In Campus Calendar
No
Groups

Student Innovation (events)

Invited Audience
Faculty/Staff, Public, Undergraduate students
Categories
Career/Professional development, Conference/Symposium, Seminar/Lecture/Colloquium, Training/Workshop
Keywords
atdc, innovation, customer, discovery, theory, lab
Status
  • Created By: Recha Reid
  • Workflow Status: Published
  • Created On: May 21, 2018 - 5:49pm
  • Last Updated: May 29, 2018 - 7:06am