Doing the Work and Telling Your Story: Network Weaving, Social Media & Marketing Sustainability

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Event Details
  • Date/Time:
    • Friday October 20, 2017
      12:20 pm - 1:10 pm
  • Location: Scheller College of Business, Room 223
  • Phone:
  • URL:
  • Email:
  • Fee(s):
    N/A
  • Extras:
Contact
No contact information submitted.
Summaries

Summary Sentence: Featuring Atlanta Food & Farm Founder and Lead Principal, Kwabena Nkromo

Full Summary: Sustainability has become a broad, almost vaporous term, that can mean many different things to many people.  Marketing of sustainability inherits this challeneg and often requires extra substance in order to overcome the risk of vagueness.  During its six years in operation as a lean start up social enterprise, Atlanta Food & Farm PBC (AF2) has explored and tested various methods of market penetration of its business model which specializes in local food system planning and urban agriculture development (sub-sectors of the general sustainability industry).  AF2's Founder and Lead Principal, Kwabena Nkromo will share insights learned on this journey and what's next as the consulting firm expands nationally.

Sustainability has become a broad, almost vaporous term, that can mean many different things to many people.  Marketing of sustainability inherits this challeneg and often requires extra substance in order to overcome the risk of vagueness.  During its six years in operation as a lean start up social enterprise, Atlanta Food & Farm PBC (AF2) has explored and tested various methods of market penetration of its business model which specializes in local food system planning and urban agriculture development (sub-sectors of the general sustainability industry).  AF2's Founder and Lead Principal, Kwabena Nkromo will share insights learned on this journey and what's next as the consulting firm expands nationally.

Additional Information

In Campus Calendar
Yes
Groups

Serve-Learn-Sustain

Invited Audience
Faculty/Staff, Public, Graduate students, Undergraduate students
Categories
Seminar/Lecture/Colloquium
Keywords
No keywords were submitted.
Status
  • Created By: Kristina Chatfield
  • Workflow Status: Published
  • Created On: Oct 9, 2017 - 11:08am
  • Last Updated: Oct 9, 2017 - 11:08am