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There is now a CONTENT FREEZE for Mercury while we switch to a new platform. It began on Friday, March 10 at 6pm and will end on Wednesday, March 15 at noon. No new content can be created during this time, but all material in the system as of the beginning of the freeze will be migrated to the new platform, including users and groups. Functionally the new site is identical to the old one. webteam@gatech.edu
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Summary Sentence: Adam Zimmerman, VP of Marketing for the Atlanta Braves
Full Summary: “Building a Culture of Innovation & Creativity”
Adam ZimmermanPlease join the Institute for Leadership and Entrepreneurship and the Georgia Tech Sports Business Club for a talk from Adam Zimmerman, the VP of Marketing for the Atlanta Braves.
Adam Zimmerman is in his first season with the Atlanta Braves and was named Vice President of Marketing in January, 2016.
His responsibilities include the management and strategy for all marketing and branding of the Braves, including leading consumer and digital marketing, community affairs, and game entertainment for the team. Zimmerman also oversees the development of technology offerings for fans as well as the use of data analytics. Additionally, Zimmerman helps with the marketing strategy for The Battery Atlanta, the Braves’ new mixed-use development project adjacent to SunTrust Park.
Prior to the Braves, Zimmerman spent 18 years with CSE (formerly Career Sports and Entertainment), most recently as agency president, successfully generating new business, managing their existing portfolio, and leading the award winning agency with cutting edge programs and fan engagement through technology. While at CSE, Zimmerman also crafted a partnership with MIT and created CSE Evolve, an in-house lab to keep up on the latest technologies. Zimmerman has also taught a graduate class on sports business at the University of Georgia.
A native of Dunedin, Florida, Zimmerman is a graduate of the University of Florida and resides in Vinings, Georgia.
Zimmerman will speak at Georgia Tech's IMPACT Speaker Series on Wednesday, September 27, 2017.
About the Impact Speaker Series:
Since 2002, the IMPACT Speaker Series has brought highly successful business leaders from a variety of industries to campus to share their experiences and give advice to students and other entrepreneurs on topics ranging from "building a venture around intellectual capital" to "successful entrepreneurship in large organizations" and "socially responsible leadership". The weekly series provides Georgia Tech students, alumni and the Atlanta business community an opportunity to network and learn from successful entrepreneurs, venture capitalists, and notable business and non-profit leaders. The lecture series is sponsored by the Institute for Leadership and Entrepreneurship and the Georgia Tech Sports Business Club.
The series is free and open to the public, reservations are not required.
