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There is now a CONTENT FREEZE for Mercury while we switch to a new platform. It began on Friday, March 10 at 6pm and will end on Wednesday, March 15 at noon. No new content can be created during this time, but all material in the system as of the beginning of the freeze will be migrated to the new platform, including users and groups. Functionally the new site is identical to the old one. webteam@gatech.edu
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Summary Sentence: In this talk we discuss combining game research with game development.
Full Summary: This seminar will discuss how EA combines game research tools and methodologies in the game development process.
Ben Medler, EAAbstract:
Researching commercial games covers as many methodologies and skillsets as there are methodologies and skillsets required to develop games. Play testing helps designers, focus groups helps marketing, analyzing player behavior helps production and recommendation algorithms help gameplay engineering, to cover a few cases. Games research provides the toolset game developers use to build better games. Ben Medler covers how EA approaches games research presenting the different teams, tools and methodologies EA uses to aid the game development process.
Speaker Bio:
Ben Medler is the Director and Gameplay Data Steward at EA in the Global Analytics and Insights group. His team studies the player’s experience in every EA game, focused on building standards across games for collecting/analyzing data while monitoring the integrity and quality of the company’s data systems. Graduating with a Ph.D. in Digital Media from Georgia Tech in 2012, Ben has worked on game teams, R&D teams and analytics groups during his time at EA, applying his skills in data visualization, UX design and game analytics.
