Do Ads for Young Egg Donors Go Too Far?

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  • Aaron Levine Aaron Levine
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Aaron Levine, associate professor in the School of Public Policy, was quoted in “Do Ads for Young Egg Donors Go Too Far?” by WSB-TV.

Excerpt:

Georgia Tech professor Aaron Levine researched compensation, and risk disclosures in ads, recruiting egg donors.

"I've personally seen ads in the $50,000 to $75,000 range," Levine told Choi. 

Levine said compensation limits and advertising are self-regulated by the American Society for Reproductive Medicine. They said if a benefit is mentioned in an ad, risks, like potential side effects, must also be disclosed.

In a 2014 study that looked at more than 400 recruitment ads, Levine found only 16 percent of them mentioned risks.

“We looked at whether or not those risks were really being disclosed in the advertisement. And by and large, they weren't," Levine said.

For the full article, read here.

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Ivan Allen College of Liberal Arts

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  • Created By: Daniel Singer
  • Workflow Status: Published
  • Created On: Nov 7, 2016 - 12:43pm
  • Last Updated: Nov 7, 2016 - 12:43pm