The Purpose-Driven Customer Experience

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External News Details
Media
  • Eric Gilbert 2015 Eric Gilbert 2015
    (image/jpeg)

Assistant Professor Eric Gilbert and Ph.D. student Tanushree Mitra reveal how purpose-centric messaging shapes the customer experience and supports successful Kickstarter campaigns.

Additional Information

Groups

College of Computing, School of Interactive Computing

Categories
Student and Faculty, Computer Science/Information Technology and Security, Student Research, Digital Media and Entertainment, Research
Keywords
Eric Gilbert, interactive computing, kickstarter, School of Interactive Computing
Status
  • Created By: Devin Young
  • Workflow Status: Published
  • Created On: Jul 8, 2016 - 6:29am
  • Last Updated: Oct 7, 2016 - 10:28pm