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There is now a CONTENT FREEZE for Mercury while we switch to a new platform. It began on Friday, March 10 at 6pm and will end on Wednesday, March 15 at noon. No new content can be created during this time, but all material in the system as of the beginning of the freeze will be migrated to the new platform, including users and groups. Functionally the new site is identical to the old one. webteam@gatech.edu
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TITE: Modeling of Travelocity's On-line Travel Distribution Business
SPEAKER: Barry Smith
ABSTRACT:
Beginning in 2002, Travelocity and the Sabre Research Group collaborated to develop the Enterprise Network Model (ENM). The ENM combines discrete choice customer modeling with simulation and large-scale optimization to improve Travelocity's management of its on-line travel distribution business. The ENM helped Travelocity become a more effective retailer and contributed $43 million per year to Travelocity's bottom line. This project was recognized in 2005 as an Edelman competition finalist.
