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There is now a CONTENT FREEZE for Mercury while we switch to a new platform. It began on Friday, March 10 at 6pm and will end on Wednesday, March 15 at noon. No new content can be created during this time, but all material in the system as of the beginning of the freeze will be migrated to the new platform, including users and groups. Functionally the new site is identical to the old one. webteam@gatech.edu
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Atlanta, GA | Posted: May 9, 2016
Laura Diamond
Media Relations, Institute Communications
404-894-6016
@LauraRDiamond
Ann Hoevel
Director of Communications, College of Design
404-385-0693
Summary Sentence:
The new name captures the range of research conducted and academic disciplines taught and studied in the former College of Architecture.
Full Summary:
Effective today, Georgia Tech’s College of Architecture will be called the College of Design. The new name is a more accurate reflection of the wide range of academic programs and work that occurs in the research centers and schools of Architecture, Building Construction, City and Regional Planning, Industrial Design and Music. The name showcases the College’s strengths and innovation in the multifaceted aspects of design, said Steven P. French, dean and John Portman Chair of the College of Design.
College of DesignEffective today, Georgia Tech’s College of Architecture will be called the College of Design.
The new name is a more accurate reflection of the wide range of academic programs and work that occurs in the research centers and Schools of Architecture, Building Construction, City and Regional Planning, Industrial Design and Music.
The name showcases the College’s strengths and innovation in the multifaceted aspects of design, said Steven P. French, dean and John Portman Chair of the College of Design.
“This name change will mark an exciting new chapter for our College and the work of our students, faculty, staff and alumni,” French said. “We intend to broaden the definition of design at Georgia Tech through our academics and research. We will draw the connection between design and today’s uniquely human experiences, from buildings and cities, to products and soundscapes.”
The College has been discussing a name change for about 20 years to better capture its range of academic and research activities.
The number of academic programs offered by the College has doubled over the last decade, and three quarters of the degrees are not rooted in architecture. In response, the 2014 Strategic Plan suggested exploring a new name.
“Our architecture school is unique in how it combines design, the latest technologies and the influence of our professional practice partnerships,” French said. “But when you look at the College as a whole, you begin to understand we have a much broader range of design capabilities that shape how people live.”
The College engaged Armchair Media to conduct a positioning study and narrow the field of potential names. The company submitted potential names based on extensive surveys and interviews with faculty, staff, alumni, students and prospective students.
The College of Design best fit the College’s output as well as its environment. Academic work and research utilize the methods and conclusions of design to create products, buildings, neighborhoods, cities and human experiences, French said.
“The College of Design will be the premier college for technology-focused design education,” French said.
Learn more about the College of Design here: www.design.gatech.edu.
