Augmented Reality Poised for Commercial Impact

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Atlanta, GA | Posted: September 23, 2008

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When explaining AR technology, interactive computing Professor Blair MacIntyre often invokes the virtual first-down marker seen as a yellow stripe in televised football games. “The technical challenge of AR is to do something similar but more complex with the live video feed from a cell phone camera and without the 10-second delay.” Source: Scientific American

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College of Computing

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  • Created By: Louise Russo
  • Workflow Status: Published
  • Created On: Feb 9, 2010 - 4:40pm
  • Last Updated: Oct 7, 2016 - 11:04pm