*********************************
There is now a CONTENT FREEZE for Mercury while we switch to a new platform. It began on Friday, March 10 at 6pm and will end on Wednesday, March 15 at noon. No new content can be created during this time, but all material in the system as of the beginning of the freeze will be migrated to the new platform, including users and groups. Functionally the new site is identical to the old one. webteam@gatech.edu
*********************************
TITLE: Evaluation of Hotel Demand Forecasting Techniques
SPEAKER: Utku Yildirim
ABSTRACT:
Although accurate demand forecasting is one of the most critical component of any revenue management application, it has not received enough attention. Utku Yildirim will give a presentation that focuses on the commonly used demand forecasting techniques and compares their performances based on real-world hotel booking data.
Bio
Utku Yildirim focuses on development of pricing and revenue management solutions at Prorize LLC. Prior to joining Prorize LLC, he was a member of the Revenue and Profit Management department at Disney Parks and Resorts, which is responsible for the development and deployment of revenue management solutions.
Utku received his Ph.D. degree in Operations Research and Industrial Engineering at the University of Texas at Austin. During his graduate studies, Utku worked on stability and pricing of queuing networks as well as hotel and airline revenue management problems.