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There is now a CONTENT FREEZE for Mercury while we switch to a new platform. It began on Friday, March 10 at 6pm and will end on Wednesday, March 15 at noon. No new content can be created during this time, but all material in the system as of the beginning of the freeze will be migrated to the new platform, including users and groups. Functionally the new site is identical to the old one. webteam@gatech.edu
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Summary Sentence: This talk will describe activities and deliverables associated with UX strategy, and will include time for Q&A with the presenter.
Full Summary: No summary paragraph submitted.
Paul Bryan HeadshotThe field of UX strategy has been growing rapidly over the past couple of years, as a specialty within the broader field of user experience. In the past year, postings of jobs that specify UX strategy as a key competency and specialized UX Strategist roles have become increasingly frequent. Events, workshops, and classes whose focus is the topic of UX strategy have been springing up to meet the growing need for education and professional growth in this area. In just a few years, the UX Strategy and Planning group on LinkedIn has grown to over 14,000 members, providing an active forum for discussions about UX strategy and, more broadly, experience strategy. This talk will describe activities and deliverables associated with UX strategy, and will include time for Q&A with the presenter.
Paul Bryan is a user experience strategist and researcher who started designing e-commerce web sites in 1995 in Barcelona. Paul organizes UX STRAT, the first conference dedicated to the topic of UX strategy. Since founding Experience Strategy Partners in 2002, his consulting clients have included some of the most successful corporations in the world, including: The Home Depot, Coca-Cola, SAP, Delta Air Lines, Cisco, Philips, Macy's and Bloomingdales, Cox, and GE. He is on the advisory board of Georgia Tech's MS-HCI program, and teaches user experience to graduate business students at the University of Georgia.
