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There is now a CONTENT FREEZE for Mercury while we switch to a new platform. It began on Friday, March 10 at 6pm and will end on Wednesday, March 15 at noon. No new content can be created during this time, but all material in the system as of the beginning of the freeze will be migrated to the new platform, including users and groups. Functionally the new site is identical to the old one. webteam@gatech.edu
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Long before a video game hits retailers, the marketing machine is already well in motion. Before games like Call of Duty, Madden or Grand Theft Auto are even made, marketers are working with game developers to determine the game's content, how they'll represent it, who they're making it for and how they'll reach that audience.
Ian Bogost (Interactive Computing, LMC) points to games like FarmVille, Candy Crush Saga and Words With Friends — hugely successful games that have enormous male and female player bases — but they're rarely acknowledged as being the same thing as what is traditionally thought of as a video game.
