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There is now a CONTENT FREEZE for Mercury while we switch to a new platform. It began on Friday, March 10 at 6pm and will end on Wednesday, March 15 at noon. No new content can be created during this time, but all material in the system as of the beginning of the freeze will be migrated to the new platform, including users and groups. Functionally the new site is identical to the old one. webteam@gatech.edu
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Companies are realizing that they need to take a more strategic approach to user experience design. Usability testing and user experience design principles can only take your web sites, apps, or software so far. UX strategy is about building a solid rationale and road map to guide your UX design decisions and efforts for the foreseeable future. Formulating a successful UX strategy is a key to capturing market share, differentiating your digital customer experiences from competitors, segmenting your customer base, engaging customers over time, building customer loyalty, and measuring success. In this presentation, Paul Bryan will discuss the approach he and his team have used to develop user experience strategies for large corporate clients and startups alike.
Speaker Bio:
"Paul Bryan is a user experience strategist and researcher who started designing e-commerce web sites in 1995 in Barcelona. Since founding Retail UX in 2002, his consulting clients have included some of the most successful corporations in the world, including: The Home Depot, SAP, Coca-Cola, Cisco, Delta Air Lines, Philips, Macy's and Bloomingdales, Cox, and GE. Paul is organizing the first UX Strategy Conference, which will take place September 9 - 11, 2013 in Atlanta. He teaches user experience to graduate business students at the University of Georgia, and is co-authoring a book on Experience Strategy for Morgan Kaufmann (2014)."
Location: Georgia Tech Research Institute, 250 14th Street NW Atlanta, GA 30318
Sponsored in part by the Georgia Tech Research Institute
